If you’ve ever wondered how to reduce work stress when you manage multiple social media accounts for clients — or for your own business — you’re in the right place.
In this post, we’ll walk you through the easiest ways to manage, monitor, and collaborate on all the (many) social accounts you use every day.
Bonus: Get a free guide that shows you 8 Ways to Use Hootsuite to Help Your Work-Life Balance. Find out how to spend more time offline by automating many of your daily social media work tasks.
The benefits of having multiple social media accounts
As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose.
For example, reading news stories is the third-most common reason for using social media.
Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update
But that use does not apply equally across platforms. About 31% of U.S. adults regularly use Facebook to access news, but only 11% use Instagram for that purpose. Even fewer people (4%) use LinkedIn regularly for news.
For social media marketers, this means you need multiple accounts for different purposes. For example, LinkedIn might be your best choice for recruiting, Instagram for social commerce, and Facebook for building brand awareness.
But this will also depend on your target audience. Demographics vary substantially across platforms, so multiple social accounts allow you to reach a broader segment of the population. Here’s a quick look at how social media demographics differ for American users:
Pew Research Center
How many accounts should a social media manager have?
Honestly, there’s no right answer to this question. It all depends on your audience and your goals. You can reach the vast majority of social media users by posting on one or two big social platforms. But which platforms you use — and how many — will vary.
As we just said, social network preferences vary by age, gender, and geography. The more demographic groups you’re trying to reach, the more social accounts you’ll need to reach them in the places they spend time online.
The size of your company also has an impact. A small business will likely start with one account per platform. But as you grow, you might need separate handles for, say, customer service and marketing. This is when it becomes critical to understand how to manage multiple social media accounts for business purposes.
The best approach is to start small and grow as you get more comfortable with your tools and brand voice. It’s better to do a great job on a couple of accounts than a mediocre job on many.
How many social media accounts does the average person have?
The average person uses 6.7 social platforms every month and spends 2 hours and 27 minutes per day using social media.
Here’s a look at how social media usage overlaps among platforms:
Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update
The best software to manage multiple social media accounts
We won’t lie: Managing multiple social platforms can be tough. Things get especially risky when you’re managing personal and professional accounts from the same device. Or, if you’re thinking about how to manage social media accounts for multiple clients. You don’t want to accidentally spark a PR disaster by sharing something on the wrong feed.
Trying to manage multiple social media profiles using different apps is also time-consuming and inefficient. The amount of time you spend opening and closing tabs alone adds up fast.
Fortunately, the right software can make the job much easier.
You won’t be surprised to learn that we think Hootsuite is the best social media management platform for handling multiple accounts. Centralizing all of your social media activities in one unified dashboard saves a ton of time. It also helps keep you focused and organized.
Hootsuite allows you to:
* Curate, publish to, and manage multiple social media profiles on different platforms.
* Schedule content in advance and organize posts across accounts in an interactive calendar.
* Respond to messages sent to all of your social profiles from one centralized inbox.
* Create analytics reports that show results for all your social profiles in one place.
* Understand the best time to post for each social account based on your own metrics over the last 30 days.
* Edit a single social media post to customize it for each social account rather than cross-posting the same content everywhere.
Business accounts can manage up to 35 social profiles in the Hootsuite dashboard.
If you tend to work on the go or on a mobile device, Hootsuite also offers the best mobile app to manage multiple social media accounts. Like the desktop version of Hootsuite, the app allows you to compose, edit and post content to multiple social profiles, all in one place.
You can also review and edit your content schedule, and deal with incoming messages and comments on all your social accounts from your unified inbox.
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