The Complete Guide to Social Media Video Specs in 2023
https://t.co/CPtVJ8fGSq pic.twitter.com/yvIDCG15MP — Barack Obama (@BarackObama) August 15, 2023 TikTok video specs TikTok, the short-form video platform that took the world by storm, generated nearly 500 million USD in revenue in the first quarter of 2023. Marketers who know how to work the app can skyrocket their brand popularity and sell more products or services. TikTok makes it incredibly easy (and kind of addictive) to create and publish video content. You can check out the specs you need to know below and find more on TikTok for business. TikTok in-feed content (organic) Dimensions: 1080 by 1920 Recommended aspect ratio: 9:16 Maximum video size: 287 MB Recommended video formats: .MP4 or .MOV Maximum length: 10 minutes Character max: 2,200 Resource: How to Make a TikTok Video: Everything You Need to Know Tips: Organic content ranks on the For You Page due to its popularity with viewers. Try to increase your likelihood of ranking by performing TikTok SEO (don’t worry, it’s only five easy steps). @hootsuite talk about a mood kill #socialmediamanager #sociaediamarketing ♬ original sound – Hootsuite TikTok in-feed content (ads) Dimensions: 540 by 960, 640 by 640 or 960 by 540 Aspect ratio: 9:16, 1:1, or 16:9 Maximum video size: 500 MB Accepted video formats: .MP4, .MOV, .MPEG, .3GP, .and AVI Accepted length: 5 – 60 seconds Character limit for ad description: 12-100 Resource: How to Make Great TikTok Ads: The Complete 2023 Guide @fairmonthotels Happy Pride, Vancouver! Yesterday, colleagues and friends gathered for the 45th annual Vancouver Pride Parade. We’re honoured to have marched alongside hundreds in support of diversity, inclusivity and #loveandluxuryforall #loveislove #comesleepwithus #FairmontHotels #StayIconic #Hotelcore #LuxuryCore #LuxuryHotel #pride2023 #pride #vancouver #vancouverbc #canada #canadapride #traveltiktok #travellife #luxurytravels #vancouverprideparade ♬ ROBOT – Simen Andreas Knudsen Snapchat video specs If you’re trying to reach a younger crowd, try Snapchat. The disappearing-video app is still active with certain generations, and it’s well-optimized for video sharing. Discover more on video ads from Snapchat’s Business Center. Snapchat single video Recommended resolution: 1080 by 1920 Aspect ratio: 9:16 Maximum file size: 32MB Accepted video formats: .MP4 and .MOV. Video length: between 3 and 10 seconds Resource: Snapchat for Business: The Ultimate Marketing Guide Tips: Snapchat is about sharing moments among friends and having fun. Don’t treat your organic Snapchat strategy too seriously; give your viewers a look at what goes on behind the scenes with your brand. Snapchat long-form video ad Recommended resolution: 1080 by 1920 Aspect ratio: 9:16 or 16:9 Maximum file size: 1GB Accepted video formats: .MP4 and .MOV. Video length: 3 to 180 seconds Tips: The Snapchat long-form video ad is what users see between Snap stories. YouTube video specs YouTube has long been the video juggernaut of the internet. And that’s exactly why you need to have your YouTube video resolution and YouTube video sizes on point. See more of the ins and outs of YouTube video specs on the help page, or grab your must-know specs below. YouTube video player Recommended resolutions: 426 by 240 (240p), 640 by 360 (360p), 854 by 480 (480p), 1280 by 720 (720p), 1920 by 1080 (1080p), 2560 by 1440 (1440p), and 3840 by 2160 (2160p) Aspect ratio: 16:9 and 4:3 (YouTube adds pillarboxing if 4:3) Maximum file size: 128GB (unless it’s more than 12 hours) Maximum video length: 12 hours Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM Tips: YouTube encourages its users to upload videos that are “as close to the original, high-quality source format as possible.” Videos should be uploaded in their native aspect ratios and should never include letterboxing or pillarboxing bars since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.” YouTube provides a full list of recommended bitrates for YouTube uploads here, and a full list of supported file formats here. YouTube video ads There are four main types of YouTube video ads, and besides the length of the video, they all share the same specs as the YouTube video player above. Skippable video ads: Maximum length of 12 hours, skippable after 5 seconds Unskippable video ads: Maximum length of 15 or 20 seconds (depending on region) Bumper video ads: Maximum length of 6 seconds Mid-roll Video Ad: Played mid-view, this ad only appears in content that is longer than 8 minutes. Mid-rolls can be skipped after 30 seconds. Resource: The Complete Guide to YouTube Ads for Marketers YouTube Shorts specs Recommended resolutions: 240 by 426, 360 by 640, 480 by 854, 720 by 1280, 1080 by 1920, 1440 by 2560, and 2160 by 384 Aspect ratio: 9:16 Maximum video length: 60 seconds Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM YouTube music length: If you pull music from the YouTube library, it’s limited to 15 seconds. Title character limit: 100 characters Resource: How to Make YouTube Shorts: Everything You Need to Know and How to Make Short-Form Videos that Stand Out LinkedIn video specs LinkedIn videos gain an average of three times the engagement of text-based posts. When video content is that effective at engaging an audience, you can be sure the algorithm will reward it. See LinkedIn’s official video specs here. LinkedIn shared video Aspect ratio: 1:2.4 to 2.4:1 Maximum file size: 5GB Video length: between 3 seconds and 10 minutes Accepted video formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM Maximum frames: 10-60fps. LinkedIn video ads Landscape video resolution: 640 by 360 or 1920 by 1080 Landscape aspect ratio: 16:9 Square video resolution: 360 by 360 or 1920 by 1920 Square aspect ratio: 1:1 Vertical video resolution: 360 by 640 or 1080 by 1920 Vertical aspect ratio: 9:16 Maximum file size for all resolutions is 200 MB Recommended video format: .MP4 Video length: 3 seconds to 30 minutes Maximum frames: less than 30fps Pinterest video specs If you have a business account on Pinterest, you can upload advertising videos. Since your pinning audience is largely heading to the platform to discover new products, they’re receptive to advertisements. And product-related videos are proving to be popular with at least a quarter of all internet users. By the way, if you want to create videos without having a business account, you can create Idea Pins, which feature video clips. See Pinterest’s full spec sheets here. Shared organic video and promoted video specs Aspect ratio: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical) Maximum width video required aspect ratio: 1:1 (square) or 16.9 (widescreen) Maximum file size: 2 GB Video length: from 4 seconds to 15 minutes Accepted video formats: .MP4 and .MOV. Character title max: 100 Character description max: 500 Resource: Pinterest Ads: A Simple Guide for 2023 Source: Pinterest FAQs about social media video specs What size should videos be for social media? Video sizes vary depending on the social media platform in question. Be sure to look up the recommended size and resolution of your platform before uploading your video. What video bitrate should you use for social media? The most commonly recommended minimum video bitrate is 5,000 kbps, but you should look up your platform-specific recommended bitrate. What is the best aspect ratio for social media video? The best aspect ratio for social media video varies based on the platform’s requirements, but they are often 16:9, 4:3, and 1:1. Should I use 4:5 or 9:16 for Instagram video? Landscape aspect ratio is 16:9, and vertical aspect ratio is 4:5 for Instagram. Instagram also has a square aspect ratio of 1:1. Which one you use may depend on your content, but many marketers have found success with the square aspect ratio. What is 9:16 social media size? A 9:16 social media video size is typically 1080 by 1920 pixels in resolution. What social media video formats are best? The most popular video format for social media is either .MOV or .MP4. How long should a social media video be? The ideal length depends on the platform and your audience’s attention span, but we dive into the details in the blog How Long Should a Social Media Video Be? Tips for Every Network. Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today. Get Started With files from Nick Zarzycki and Michelle Cyca. { "@context": "
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