10 Best LinkedIn Marketing Tools for Faster Growth
Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. Especially those focused on B2B sales.
LinkedIn marketing tools make it easier to build an effective brand presence on the platform. They also help you understand the results of your efforts. That’s important for tracing everything back to that critical ROI.
Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy.
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What’s the purpose of LinkedIn marketing tools?
Before we dive into our list, let’s talk about why you might want to use LinkedIn marketing tools in the first place.
Scheduling content
Scheduling content on LinkedIn allows you to focus your energy on creating quality posts, articles, and job listings. This is a better use of your skills than the manual labor of creating posts on the fly.
Creating your content in batches allows you to:
* Star focused on the themes central to your marketing strategy and goals,
* streamline campaigns, and
* get feedback on post drafts from team members and stakeholders.
When you choose a LinkedIn scheduling tool that also allows you to schedule content for other platforms, the benefits increase exponentially.
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With a unified view, you can develop synergies throughout your content plan. This saves time switching between tabs. It also lets you check that you’re spacing your content appropriately for connections who follow you in more than one place.
Automated messaging
This is an area where you have to be careful, as most automated messaging tools are prohibited on LinkedIn. That’s because LinkedIn wants to encourage real connections between real people and companies. If you use blackhat strategies to game the system, you risk having your account restricted or even shut down. (Just don’t use them at all — that’s our strong recommendation.)
However, there are some legit tools you can use to automate messaging tasks on LinkedIn, completely risk-free. These are primarily tools that help you and your team manage, respond to, and streamline incoming messages. For example, tools that route incoming messages to the most appropriate person on your team, or that allow you to save templated responses to common inquiries.
To get into the finer details, check out our post on LinkedIn automation tools.
Performance insights
Measuring your performance on LinkedIn is critical to making that performance better. Improving your LinkedIn strategy involves studying both your best and your worst content. Learning from past performance shows what you should do more of, and which strategies you should leave behind.
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Again, it’s helpful to analyze your results in the full context of your overall social strategy. Sure, LinkedIn will likely always be your prime social platform for recruiting — but it is also a valuable social marketing platform. Understanding how LinkedIn results compare to those on other platforms helps you understand how best to allocate your limited social marketing resources.
Generating more leads
As any good salesperson knows, you always need more leads to fill your funnel. And LinkedIn is the top platform for B2B marketers worldwide. So any tools that can connect you with more leads on LinkedIn and help your social selling efforts are worth your attention.
LinkedIn lead generation tools help ramp up your marketing efforts by ensuring you reach the right people (e.g. decision makers who can purchase your product or service) at the right time. This is the best way to maximize ROI over the long run.
Audience and competitor research
The best LinkedIn marketing tools help you improve your content marketing strategy. Detailed audience and competitor research are key here.
Odds are, your content is not going to go viral on LinkedIn. The LinkedIn algorithm is actually designed to stop content from going viral. That’s because LinkedIn is focused on connecting users with professional advice and expertise that is specifically relevant to them.
Put another way, the LinkedIn algorithm is designed to show people the content they are most likely to engage with. This differs from passive content consumption. That means early engagement signals are even more important on LinkedIn than on other social platforms.
The catch is that LinkedIn mainly values thoughtful comments from relevant people. These are worth far more than likes, shares, or ultra-brief comments. Audience and competitor research is the best way to understand what your target audience wants, and to learn what’s working best for others in your niche.
All of this can help to extend reach and engagement, which then reinforce each other in a virtuous circle.
10 best LinkedIn marketing tools for 2024
1. Hootsuite
We’re listing Hootsuite as a single LinkedIn marketing tool here. But in reality it’s a suite of social media management tools that help to enhance your entire LinkedIn marketing strategy. It can help with all the elements listed above — and a few more.
Hootsuite may be best known for its scheduling capabilities. And those are certainly helpful for saving time when sharing content on LinkedIn – either in isolation or as part of a larger social campaign. But perhaps the most useful feature of the Hootsuite scheduler for LinkedIn is its built-in recommendations for the best times to post based on your content goals.
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In terms of messaging, Hootsuite Inbox helps you stay on top of both public and private LinkedIn messages by corralling everything in one social inbox. You can use automated filtering to assign messages to the right team members. This shows both followers and the algorithm that you’re active and engaged.
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