2024 Social Media Post Design Ideas and 100+ Free Templates
We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. Think real examples, expert advice, tons of social media post templates, and recommendations for the apps that will make you feel like a graphic design champ.
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10 social media post design ideas for 2024
Let’s start with some proof: these brands have the art of social media design on their side. Here’s how they did it.
1. Keep it simple
When you’re designing social media graphics for your business, clarity is important. Don’t get bogged down in the colours, graphics or text—sometimes, less is more.
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A post shared by Contemporary Art Gallery (@cagvancouver)
Take this “We’re Hiring” announcement, for example. The text is conspicuous, the colour palette is minimal and the message is extremely clear.
Why this works:
* The image itself is meant to catch the eye and intrigue viewers, so only essential information is included.
* For those interested in the post, there are more details within the caption.
* The caption directs traffic to the link in bio, keeping all the nitty gritty (and not as pretty) information off of the feed.
2. Post a scrolling panorama carousel
This one’s for the ‘gram only. Instagram carousels are engagement magnets (on average, they get 3 times the engagement of a regular post) and also fantastic opportunities for creative design.
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A post shared by Olivia Rodrigo (@oliviarodrigo)
You can treat an Instagram carousel like a panorama (like Olivia Rodrigo’s social team did above) and create one long, scrollable image by editing together several still photos.
Psst: there’s apps for that—check out the last section of this post for details.
Why this works:
* The first image in the carousel is cut off, prompting your audience to scroll to the right and interact with your post for longer.
* You can fit more into each post, and are not obligated to follow Instagram’s regular dimensions for still photos.
* It’s just plain artsy! Even though it’s not super technical, this is an impressive way to post photos—low effort, high reward.
3. Design an album or series of posts
Give your feed a cohesive vibe by designing a group of posts in a similar fashion (the templates mentioned in the following section are an excellent beginner design tool).
This makeup brand’s series of Valentine’s Day-related social media images are all edited the same way and posted together, with engaging text that prompts their audience to check out the entire set.
Why this works:
* The images have similar colour stories and use identical fonts and layout styles, so clearly look like part of a set.
* Each individual image can also exist independently (you don’t need to see them all to “get it”).
* The text is short, sweet and clever—it spotlights the product but doesn’t come across as a traditional advertisement.
4. Create graphics with user-generated content
Work smarter, not harder. Instead of starting a post from scratch, try recycling positive reviews, comments and DMs and sharing them as content.
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A post shared by Function of Beauty (@functionofbeauty)
You can do this by screenshotting great reviews or repurposing the text entirely—this hair care brand did the latter. In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do).
Why this works:
* Real reviews from real people help to authenticate your brand.
* You don’t have to do your own copywriting—let the customers do the work.
* You can design the UGC to fit with your brand’s aesthetic.
5. For info dumps, go monochrome
Design trends come and go, but matching colours will always be in style. For more info-heavy posts, keep the colours to a minimum so your message really pops.
This event post, for example, contains a lot of information: the when, where and what to bring all need to be clear to the viewer. The all-blue colour palette ensures that the text, graphics and maps are prominent.
Why this works:
* The blue-on-blue colour palette is appealing to the eye.
* The information is easy to interpret.
* The single image contains all of the information, making it very sharable (like a party invitation).
6. Cover your carousels
Another carousel tip: because the first photo in your carousel is the only one that appears on your Instagram grid, that first design should “sum up” what’s to come. Think of it like the cover of a book.
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A post shared by The Main (@themain)
This media outlet directs traffic to its website through engaging Instagram posts, and the above example shows how effective the first photo can be. The first photo displays an image, the story’s headline and the brand’s logo — a perfect snapshot of the story. From there, audiences can scroll through to find more photos, a quote, an excerpt from the story and even a graphic just directing traffic towards the website.
Why this works:
* The most aesthetic image is the first one in the carousel.
* The less beautiful (but more information-heavy) images are “covered” by the first photo.
* The brand is able to share lots of different styles of posts but still maintain a cohesive grid aesthetic.
7. Dress up the numbers
Percentages and statistics aren’t just for your slideshow presentations. Using some mindful design choices, you can transform relatively boring information (for example, your company’s Q3 report) into attractive graphics.
This Linkedin post walks the walk. The company’s use of hi-resolution photos, clear branding and modern fonts make the numbers look beautiful.
Why this works:
* Hi-res images and negative space keep the information from being too overwhelming.
* The most important figures are largest and most prominent.
* This looks like it was ripped straight from a report (in fact, it probably was) and gives off an insider, exclusive vibe, even though it’s public.
8. Get creative with stickers
Most social media apps offer stickers to jazz up your posts, but you don’t have to use them the way they were meant to—after all, rules were made to be broken.
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A post shared by Coco都可-Vancouver (@cocovancouver)
Instagram’s question stickers, for instance, are interactive when they’re incorporated into stories. But this bubble tea brand instead used the sticker as a graphic on an Instagram post. It can’t be directly typed in, but it still asks a question and prompts followers to comment.
Why this works:
* The question sticker is familiar to Instagram users—they recognize that the brand is asking them to engage.
* The company’s branding is all over this image (there’s no question who the post belongs to) and the product is clearly displayed.
* The question asked is succinct and requires a low-effort answer, making viewers more likely to take the time to reply to it.
9. Chart it out
Charts, graphs and diagrams might not seem exciting, but they can be very engaging when designed thoughtfully and directed towards a specific audience.
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A post shared by Converse (@converse)
This Venn diagram by Converse is simple and aesthetically pleasing. It shows off three styles of shoes in a single post, and leans into a silver theme.
Why this works:
* Diagrams aren’t nearly as common as photos, so this method of sharing information is refreshing for viewers.
* The theme—all silver everything–is used in both the background and the product images, creating a cohesive sparkling design.
* There isn’t too much info presented here (an overly complicated graph or diagram may overwhelm the user).
10. Embrace the memes
Creating social media content doesn’t always require design talent. Here’s some amazing news: not only are memes very effective marketing tools, but you don’t need to have an eye for graphic design to create them. In fact, bad graphics are part of the charm.
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A post shared by Wendy's (@wendys)
Meme queen Wendy’s is a perfect example. The memes may be blurry, they may be poorly edited, they may have nonsensical captions (like “My hands so her hands look like can look like this this”) but boy, are they shareable.
Why this works:
* Memes don’t feel like ads—users will share them because they find them funny, and the marketing is just a bonus.
* The post isn’t too polished; it comes across as authentic and real.
* The content communicates a timely idea (the vanilla frosty is temporarily back) and the meme embraces the urgency of the situation.
Free social media post design templates
Instagram post templates
From vintage and dreamy to modern and bold, these 15 Instagram post templates will help get those creative juices flowing. The free Canva templates (Canva, we
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