You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts.
Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue).
With the introduction of long-form posts, does this mean threads are a thing of the past? If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform.
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Hypothesis: Long-form posts will earn more reach than X threads
My hypothesis for this experiment is that long-form posts will earn more reach than threads on X. Why? The answer is simple: Long-form posts are a feature of the new X Premium subscription.
It’s safe to assume that X will want to prioritize posts from paying users to reward them with a boost and incentivize others to subscribe.
In fact, X even states that one benefit of subscribing is receiving prioritized rankings in replies. This means posts that subscribers interact with will receive a small boost, and their comments will also be ranked higher on the post.
While threads have become an effective storytelling method to incorporate into your Twitter marketing strategy, long-form posts could change the game.
But the question is, if long-form posts earn more reach, how significant will that reach be? Will it impact engagement? Let’s find out.
Note: I conducted this experiment before X announced its new Premium tiers. X now offers three tiers: Basic, Premium, and Premium+.
Methodology
I ran this experiment on my personal Twitter account. For context, I have a small following (
http://dlvr.it/T28Z1Z
