11 Time-Saving Social Media Collaboration Tools

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.



Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.



Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time.








Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes.






What should you look for in a good social media collaboration tool?





Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager, social media management is all about collaboration.



Collaborative social media tools and platforms make communicating and sharing ideas with your teammates or clients easy. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion.



Here are some features to look for in a social collaboration platform that will make your team’s job much easier.



Team communication





Social media isn’t a solo activity. Whether you work at an agency or on an in-house team, you need to be able to quickly and easily communicate with others.



This is where messaging tools like Slack can be helpful. You can send a quick message to your teammates whenever you want to check the status of a post or see who’s available to answer a customer DM.



However, using an external communication tool can create bottlenecks in your process. Not only do you have to switch tabs or windows, but countless messages and threads can be hard to track.



If you want to save time and streamline your communication, look for a tool that allows you to collaborate on tasks within the platform. For instance, in Hootsuite, you can assign tasks, such as engaging in the comment section or replying to customer service inquiries, to different team members within the platform.




Try Hootsuite Inbox 2.0 for free




Real-time commenting is another communication feature to look for in social collaboration software. It makes it easy for your team to collaborate on posts or engagement.



Workflow automation





If you want more time to collaborate on creative assignments or focus on strategy, you need to start automating recurring tasks.



Look for automation features in your social collaboration tool to streamline repetitive tasks and save everyone on your team time.



Hootsuite Inbox allows you to create saved replies for frequently asked comments, questions and DMs. These pre-written comments help your team stay on top of customer engagement while saving themselves time — a win-win.











Reduce response time (and your workload)


http://dlvr.it/T4fxV5