19 Facebook Messenger Stats Marketers Must Know in 2024
With nearly a billion users worldwide, Facebook Messenger is an intriguing platform for businesses to engage with. Whether your brand is using it as a social sales tool, for customer service or experimenting with Facebook Messenger ads, it’s worth getting familiar with the numbers at play here. Read on for 19 key Messenger stats that marketers need to know in 2024.
Bonus: Find out what people really want from brands on social—including why they follow, engage, buy, and even unfollow them—in The Social Media Consumer Report.
General Facebook Messenger statistics
1. Facebook Messenger has 980 million monthly users
Worldwide, Facebook Messenger had 980 million monthly users as of January 2023, according to Statista. Though that’s a fraction of the two billion who were measured on WhatsApp in that same time period, it’s still a number just shy of a billion. In case you’re curious where WeChat stands in all this, it does beat out Messenger, with 1.3 billion users. So close, Messenger!
2. Messenger is part of a company with four billion users
Facebook Messenger is like the little kid sister of the Meta Family. Each of its other sibling platforms is an all star in its own right. Together, Facebook, WhatsApp, Instagram, and Facebook Messenger have more than four billion monthly active users of the core product.
3. 262.5 million people downloaded Messenger in 2023
Though 262.5 million people is a lot, this number is actually lower than it was the years previous… by 20%. But that doesn’t mean Messenger is necessarily entering a downward spiral. In fact…
Source: Statista
4. Facebook Messenger is the third-most popular messaging app in the world
WhatsApp and WeChat out-rank Facebook Messanger in popularity, but coming in third is still solid—if this were the Olympics, Facebook Messenger would be right up there on the podium grabbing the bronze medal, right? What’s less popular than Facebook Messenger, you ask? Smaller chat apps including Telegram, Signal and QQ are struggling to keep up.
5. Facebook Messenger is the 7th most popular social media app overall
Sure, Messenger falls far behind behemoths like Facebook, Youtube and Instagram when it comes to monthly active users, but it does still beat out some other notable players—with its 979 million users, it outranks Twitter/X (619 million users) and Pinterest (482 million users) by quite a wide margin.
Source: Statista
Facebook Messenger user stats
6. Facebook Messenger has a U.S. audience of 192 million
In the United States, Facebook Messenger has 192 million users—that’s an impressive number, but really only about 20% of the total Messenger users worldwide. The total number of Americans who have Facebook accounts is 246 million. Crunching some numbers, that means that 78% of U.S. Facebook users also use Messenger.
7. 44% of Facebook Messenger users are Millennials
If you’d like to break this stat down further (and why wouldn’t you!), the largest demographic of Facebook Messenger users is young Millennials—those aged 25 to 34 years. This age group accounts for nearly a quarter of Facebook Messanger’s users. Another 21% of Messenger’s audience is 35-44 year olds. If this is your brand’s target demo, take note and get ready to slide into some DMs.
8. 14.4% of Facebook Messenger users in the U.S. are 65 or older
Messenger isn’t just a tool for the young(ish). Almost 15% of Messenger users in the United States are aged 65 or older. Another 14.3% of Facebook Messenger users fall in the 55-64 age range.
Source: Statista
9. 54.6% of Facebook Messenger users are women
The gender split on Facebook Messenger isn’t as extreme as some of the other social media platforms (see Twitter or Pinterest), but it still is notable. More than half—54.6%—of Facebook Messenger’ user base identify as women.
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