10 of the Very Best Social Media Monitoring Tools for 2024
That’s because social media monitoring software gathers and presents audience and competitive insights for brands that want to pay attention.
In this post, we’ll look at some of the best social media tracking tools on the market and cover some social media tracking best practices so you can join conversations that are already happening.
Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work.
What is social media monitoring?
Social media monitoring is the process of identifying social media conversations about a company, individual, product, or brand.
Social media monitoring involves tracking hashtags, keywords and mentions relevant to your brand in order to stay informed about your audience and industry.
Monitoring social media data can yield both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies) information. You’ll get intel on social media that can help you determine things like:
* Social share of voice. What percentage of the conversation is about you, as opposed to your competitors?
* Social sentiment analysis. What’s the mood of the conversation?
* Social ROI. How is your investment in social paying off?
* Relevant hashtags and keywords. Which Instagram hashtags or YouTube keywords, for example, might help you expand your reach in the future?
* Trends. What’s your audience talking about? Which new ideas, aesthetics or memes are popping up? Are the platforms offering new tools and services?
Note: You’ve probably also heard of social media listening, which is the next step you’ll want to take after social media monitoring. Social listening involves not just gathering and analyzing the metrics, but taking action.
Still have questions? Check out our full comparison of social listening vs. social monitoring.
Why should you use social media monitoring tools?
These days, you have to keep your finger on the pulse. Social media monitoring tools help you stay on top of the information that matters so you can present yourself online with your best foot forward.
Here are a few other reasons to monitor your social media:
Being a good social citizen
For brands, social monitoring is an essential part of being a good social citizen, making more informed decisions, and succeeding on social, period.
Understanding what your audience wants
You wouldn’t launch into a high-pressure sales pitch (or informative lecture, or even a stand-up routine) to a new customer who’s just walked in the door. You’d listen first and figure out what they’re looking for or why they’re in your office. Social media monitoring platforms help you do just that.
Staying relevant
On social media, paying attention to what people are saying is necessary to be relevant and engaging and to prevent yourself from making off-key blunders.
Competitive analysis
Having a view into your competitor’s strategies, customer feedback, and market position helps you to position your offerings more effectively.
#1 Social Media Tool
Create. Schedule. Publish. Engage. Measure. Win.
Free 30-Day Trial
10 brand social media monitoring tools
You don’t have to do the legwork yourself; manually monitoring your social media is way too much for the average social media manager. Luckily, we’re sharing our top social media monitoring apps with you.
Here are ten of the best social media monitoring tools.
1. Hootsuite
Hootsuite is a social media management tool that includes features for pretty much everything a social media manager does — from content creation, through scheduling and analytics, all the way to social listening.
Hootsuite Listening is included in every Hootsuite plan (and free trial!). Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand.
You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.
Plus, you can use Quick Search to analyze things like:
* Key metrics. Are more people talking about you this week? What’s the vibe of their posts? Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel.
* Top themes. How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in?
* Results. Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more.
Try Hootsuite Listening for free for 30 days
And if you want to take social listening to the next level, our upgraded listening can show you sentiment over time, top influencers in your space, audience demographics, and much more.
Interested in a free demo? Book one now.
See how we use these features here at Hootsuite:
Key features:
* Hootsuite Listening for easy social monitoring
* Hootsuite Analytics for competitive insights
* Industry Benchmarking for wider, industry specific intel
Price: Plans start at $99/month for up to 10 profiles. Try Hootsuite with an unlimited 30-day free trial.
Best for: Marketers seeking both basic monitoring and advanced social listening tools across all major social media platforms.
What does it monitor? All major social media platforms
Paid or free: Plans start at $99/month for up to 10 profiles. Try Hootsuite with an unlimited 30-day free trial.
2. Talkwalker by Hootsuite
Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks. As social media monitoring tools go, this is one of the most powerful.
Plus, it’s available in your Hootsuite dashboard!
You can use Talkwalker to analyze engagement, reach, comments, brand sentiment, important influencers, conversation clusters, and much more.
Talkwalker is especially useful for spotting activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media.
Bonus: Watch our AMA with Talkwalker here to learn more.
Source: Talkwalker
Key features:
* Over 50 filters for precise monitoring
* Analyzes engagement, reach, and sentiment
* Access to 150 million data sources
Price: Book a free demo to learn more.
Best for: Social media managers needing comprehensive monitoring and analysis across various digital platforms, including blogs, forums, and social networks.
3. Agorapulse
Agorapulse helps social media managers maintain oversight of social mentions. It also offers features that simplify monitoring and listening to relevant conversations.
Agorapulse lets you organize conversations and competitor activities, and track negative competitor mentions.
While the tool is quite robust, it lacks certain features. You can’t, for example, filter out specific countries, languages, or remove content that uses specific keywords.
You also can’t access historical data in teammate chats or edit text in cross-posted captions.
Source: Agorapulse
Key features:
* Customizable monitoring feeds to filter specific phrases and platforms
* Organize and label customer conversations and competitor activity
Price: Free 30-day trial, then plans start at $49 per user/month (billed annually with an additional cost per additional profile). They go up to $119 per user/month.
Best for: Brands seeking to streamline their social media monitoring and listening strategies, especially those dealing with high volumes of notifications and mentions.
4. Mentionlytics
Mentionlytics is a professional-grade tool designed for comprehensive monitoring across all social platforms and the broader web.
A multi-lingual brand social media monitoring tool, it tracks mentions, keywords, and sentiment in multiple languages, catering to a global audience.
For social media managers who have clients across the globe and audiences speaking multiple languages, this app helps you see the big picture.
Source: Mentionlytics
Key features:
* Multi-language support
* Tracks mentions, keywords, and sentiment
* Advanced sentiment analysis detects emotions in every mention
* Filtering capabilities by keyword, source, sentiment, country, language, and more
* Integrates with Hootsuite. Assign and reply to mentions discovered right from your dashboard
Price: Free trial, then plans start at $41/month.
Best for: Professionals in need of a thorough monitoring tool that supports multiple languages across all social platforms.
5. Reputology
For customer-facing businesses, a bad review can be a real blow if not dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews. It’s not exactly used to track social media, but it’s close enough and useful enough to be included on this list.
You can track activity across multiple storefronts and locations and respond using quick links. It consolidates reviews into one dashboard to help social media managers stay organized and give quick responses to maintain a positive reputation.
Key features:
* Centralized dashboard for major review sites
* Tracks activity across multiple locations
* Quick links for better response times
Price: Free trial, then single locations are $29-$49/month, multi-locations are
$10-$49/month/location, and agency prices are $10-$49/month/location
Best for: Businesses focused on managing their online reputation through reviews on major platforms.
6. Fedica
Fedica is designed to help businesses fine-tune their social media strategy. It helps you identify and engage with accounts aligned with your target demographics. For professionals, this is one of the most demographic-focused social media monitoring tools out there.
Fedica can publish content across multiple social platforms, but it doesn’t have content performance metrics or campaign-specific analytics. It also lacks trend analysis, workflow management, and calendar management features — but Fedica integrates with Hootsuite, so you can use the two tools in combination.
With AI-driven analytics and advanced social listening features, Fedica can help you amplify your messaging and engage more effectively with various audience segments.
Source: Fedica
Key features:
* Discovery of accounts matching target demographics to build a relevant audience
* AI-driven analytics for segmented audience engagement improvement
* Advanced social listening for hashtags, keywords, and post reach with demographic-enriched analyses
* Email alerts for brand mentions, keyword notifications, and trending topics by geography
Price: $7/month/user. Free trial and free version available.
Best for: Businesses looking to optimize their social media presence by targeting and engaging with specific demographics. Good for social media managers who want to amplify their messages but don’t need customized branding or in-depth campaign analytics.
7. Reddit by Synaptive
With 70 million daily active users, Reddit is an often-overlooked social platform where conversations skew in-depth and honest. This tool monitors conversations for specific keywords, making it a valuable resource for understanding in-depth and genuine user discussions.
Social media managers would do well to pay attention to what’s being said on Reddit. It can clue you into public sentiment and upcoming trends.
Source: Synaptive
Key features:
* Multi-keyword searches
* Favorite posts and mark posts as read or unread
* Add notes to posts of interest
Price: $6/month or free for Hootsuite Enterprise users
Best for: Marketers seeking to monitor or engage with Reddit’s unique and often in-depth conversations.
8. Digimind
Source: Digimind
Digimind expands social media monitoring to 850 million sources, including blogs, forums, and offline sources as well as the major social media platforms. It works in more than 200 languages and features automatic translation.
This social listening tool incorporates AI to analyze trends in mentions and sentiment analysis.
Price: Pricing is available on request.
Best for: Marketing teams interested in brand monitoring for the purpose of collecting consumer and competitive insights.
9. Sprout Social
Source: Sprout Social
Sprout Social helps you track conversations about your brand, understand your audience demographics, and identify important influencers in your niche. Hashtag and mention monitoring are baked into the solution, along with sentiment analysis. More detailed social monitoring is available with an add-on.
See how Sprout Social compares to Hootsuite.
Pricing: Starting at $249/month; 30-day free trial.
Best for: Larger social teams with bigger budgets.
10. Mention
Source: Mention
Mention tracks more than a billion data sources across the web, including X (Twitter), Facebook, and Instagram. You can create and save filters to make it easier to find what you’re looking for.
This social media monitoring tool includes sentiment analysis and visual reporting. You can track mentions of your brand or any topic up to two years in the past and set up alerts for unusual activity.
Pricing: Starting at $41/month; 14-day free trial.
Best for: Visual learners and busy marketers looking for a simple monitoring solution.
Social media monitoring best practices
Monitor in all the languages your customers speak
This one can be easy to overlook for North Americans used to working in one language. But if your company just acquired a start-up in Montreal, remember to set up searches using French, English (and Franglais??) words and phrases.
Meanwhile, if your new client does a lot of work in a language you don’t speak, work with the local team to find out how to spell “love it” in Vietnamese or “the worst” in Russian.
Depending on your audience’s size and relative importance, you might want to use a language-specific social monitoring tool. Crowd Analyzer, for instance, excels at social monitoring in Arabic.
Many social media monitoring services (ahem, Hootsuite) allow you to share permissions with team members so that you can get help where you need it, like, for instance, from your French or Spanish colleagues.
Feed your hashtag and keyword strategy while you’re monitoring
Have you ever been stumped by which hashtag to add to an Instagram post? Or paused in horror as you consider what will happen to your views if you don’t find the right keyword for your YouTube video? Social monitoring can help.
Knowing the language your followers are speaking (i.e., are people talking about “container gardening” or “balcony plants”?) will ensure you can help them find your content.
Identify influencers and brand advocates you might want to partner with
Another smart way to level up your social monitoring? Keep an eye out for repeat offenders. As you scroll, pay attention to people who repeatedly engage with or mention your brand.
If someone’s always applauding your work and has a following of their own, you might consider including them as part of your influencer marketing strategy.
Choosing a tool that can do the complicated math to figure out who your biggest fans are is an easy win.
Set alerts for unusual activity
If your sentiment takes a nose-dive when your new TV ad rolls out or your competitor launches a terrifyingly cool new product, the social team should be among the first to know. Social media monitoring tools are essential for brand reputation management.
A social media crisis (or just a regular PR crisis) can arise at any time. Social media monitoring can alert you if mention volume surges, or the social sentiment meters are ticking over to red all the way down the board.
The correct tool will not just warn you but make sure you have real-time insights at hand to help make decisions about how to solve the problem.
Share your results
Speaking of sharing: let the rest of your team (or company) know what you’re seeing.
Sometimes, social media managers (humble people that we are) forget that we have an unparalleled view of customer sentiment and our organization’s reputation and status in the world.
How much do you want to bet that your sales team, let alone your CEO, have the time, know-how, or tools to sift through the Niagara Falls of opinions and feelings that the world’s 4.7 billion social media users are sharing online?
Social media monitoring reports are important for two reasons:
* Showing stakeholders, bosses, or clients the value of your hard work, and
* Creating actionable, valuable insights from the landscape of social media.
So, whether your company is customer-obsessed or data-led, our advice is to choose a tool that easily integrates social media monitoring with custom reporting.
Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversations, engage your audience, measure results, and more — all from one dashboard. Try it free today.
Get Started
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Free 30-Day Trial
The post 10 of the Very Best Social Media Monitoring Tools for 2024 appeared first on Social Media Marketing & Management Dashboard.
http://dlvr.it/T9nHC6
No comments