How to Get Followers on TikTok in 2024: 22 Proven Tips
To increase your TikTok follower count and teach the almighty algorithm who’s boss, you’ll need a solid strategy. And that just happens to be what this blog post is all about. These 22 tips (plus examples) will help you assemble an audience of faithful supporters. You following? Let’s go.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Why does TikTok follower count matter?
TikTok is ruled by an algorithm: a series of metrics and ranking systems that determine what a user will find most entertaining. And it works— 40% of the app’s users say that their For You Page (FYP) is extremely or very interesting.
Because of this, users don’t have much conscious control over what they see on TikTok. Watching a video for an extra second could mean content from that same account will appear again later. Just as mindlessly scrolling past a video might mean you never see that creator again.
You can like, comment on, or share a TikTok to indicate to the algorithm that you’re interested, but the only way to say to TikTok, loud and clear, “I want to see more of this creator’s videos”—is to follow a TikTok profile.
That’s why TikTok follower count matters. Followers will regularly be shown your TikTok content, and a rising audience number tells the algorithm that your videos are worth watching.
Having a single video go viral is great for your brand awareness, but converting those views into followers is where the real business is–a dependable audience to engage with your content again and again.
22 ways to get more followers on TikTok
1. Know who you’re trying to reach
When you’re using TikTok for business, it’s essential that you understand who your target market is. Your target audience should be people who are interested in your industry, engaged with your product or service and passionate about the work that you do.
In other words, people who will want to follow you.
@taylornation
We love you, it’s ruining our life. #TaylorSwift #TSTTPD ♬ original sound – Taylor Nation
With a verified Taylor Swift TikTok account, Taylor Nation certainly knows its audience—videos like the one above prove they understand fans’ tendencies to look for secret messages in everything.
Pro tip: If you’re ever feeling overwhelmed or confused about your target audience we have a free step-by-step guide for finding your target market and some examples from the world’s top brands.
2. Find your niche
This goes hand-in-hand with mastering your target market. Almost every successful TikTok account has honed in on a particular niche or specific area of interest. Their followers are made up of people who are passionate about that niche.
@nurse.johnn
♬ Please Please Please – Sabrina Carpenter
Take original creator Nurse John, for example. All of his videos are related to nursing in some way, often making light of the profession’s darker parts (for example, doing CPR to the beat of Sabrina Carpenter’s latest hit).
3. Post often
TikTok recommends that users post as often as four times per day, and notes that there’s no limit to the number of posts that creators and small businesses publish.
But because we dare to give you attainable goals, Hootsuite recommends posting 3 to 5 times per week.
While high quality TikTok videos matter, TikTok is really a numbers game—the platform has about 2 billion users pumping out content and furiously scrolling through it, and part of engaging new followers is ensuring that you’re consistently putting out videos.
With Hootsuite you can schedule your posts in advance and tap into the best times to post on TikTok to ensure your content reaches the most users.
Try Hootsuite for free
4. Use trending sounds
Trending sounds are another way to indicate to TikTok’s algorithm that your video is timely and worth ranking. Using popular songs and sounds on the platform will result in your video appearing on more For You Pages, leading to more engagement and more followers.
@hannahhokit
Making them proud every day #stopmotionkitchen #stopmotionbts #btsstopmotionvideo #cookingaesthetic #howtodostopmotion ♬ Espresso – Sabrina Carpenter
In addition to being funny and relatable, Hannah Hokit’s TikTok uses a song that’s trending “Espresso” by Sabrina Carpenter.
5. Learn from your analytics
TikTok offers analytics for creators and businesses, and apps like Hootsuite can help you interpret them. You can use your TikTok analytics to see how well your videos are doing, and pay special attention to which kinds of content increase followers.
Once you know what kinds of content grows your audience, lean in. Focus your videos on subjects, trends and ideas with tried-and-true results.
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6. Stitch and duet other videos
TikTok’s stitch and duet features enable you to interact with other creators beyond the comments section. And often, stitching or duetting a popular video will result in more views and engagement (usually more followers, too).
And sometimes, a stitch or duet can become its own niche or branded hashtag.
@smacmccreanor
#hydraulicpressgirl Episode 171. Duet with @HPC Official #oddlysatisfying #performanceart ♬ sail away (instrumental) – lovelytheband
TikTok creator Smac, has gained a massive following through her performance art mimicking hydraulic press videos. If that doesn’t show you how unlimited the world of stitches and duets are, nothing will.
7. Encourage users to comment on your videos
One of TikTok algorithm’s most important ranking signals is comments. The platform uses comments to determine how relevant a video is, what kind of users will like a video, which For You Page to show a video on, and more.
Translation: the more comments your video receives, the better its chance of performing well, in turn, getting more users to hit that follow button.
So, why not encourage your audience to comment on your videos? Check out how this TikTok user asks viewers to make their comments section look like a cat’s Google history.
@purrfectrue
This is gonna be interesting #catlover #cattok #catsoftiktok #cathumor #animallovers #fyp #TikTokPurrfection #cattrivia ♬ original sound – Rue
8. Use relevant hashtags
TikTok uses hashtags, in part, to determine what a video is about. Using #booktok, #bookworm, and #bookrecommendations, is enough to let TikTok know that your content is book-related, and should be shown on the For You Pages of folks who are interested in reading.
Hitting the right hashtags will help your video appear in the right searches. For example, see how this TikTok features trending hashtags like #howtostyle, #outfitinspo, and #makeover, to populate in relevant searches.
Source: McKenzie Welch
The more relevant your hashtags are, the more likely your target audience is to find you and follow you.
Psst: If you need help coming up with hashtags, Hootsuite’s Owlywriter AI tool can help you.
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