15 Facebook Ad Tools for Design, Testing, Scheduling, and More
Facebook ad tools optimize your ad designs, report analytics, automate your budget, write copy, and more. You don’t need to use every Facebook ad tool on this list but try out a few to see how much time you can save, and how much better your ads perform.
Bonus: Use our free Facebook Ads budget calculator to figure out exactly how much you need to spend to get the results you want. Let us do the math for you!
What do Facebook ad tools do?
Facebook ad tools are apps or platforms that help you maximize the ROI of Facebook ad campaigns by assisting or automating ad creation and management, scheduling, ad copy, testing, and more.
Optimization and AI
Facebook ads AI tools identify opportunities to improve ads and make managing your campaigns faster and easier, either through recommendations or AI-powered automation.
Reporting
Analytics and reporting Facebook ad tools tell you how a campaign is performing. Accurate reports mean you can check in often and make tweaks, if needed, before a campaign is over, maximizing your ad spend.
Copywriting
Repurpose top-performing organic content into effective ads with copywriting and Facebook ads AI tools that help you brainstorm, plan, and draft campaigns.
Design
Keep your brand consistent across channels with Facebook ad design tools for templates, editing, and collaboration that allow everyone on your team, regardless of design skill, to produce high quality content.
Scheduling
Smart Facebook ads scheduling tools help your ads find the right audience and speed up campaign creation.
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15 Facebook ads tools for 2024
Facebook ads optimization tools
1. Meta Ads Manager
As the official Meta ads management platform, Meta Ads Manager is a one-stop shop for creating, managing, and analyzing ad performance across Meta’s apps: Facebook, Facebook Messenger, Instagram, and WhatsApp.
Source: Meta Ads Manager
Best features:
* Built-in tooltips help you learn the platform and Facebook ad best practices quickly.
* Easy-to-use interface is great for beginners.
* Keyboard shortcuts are great for power users.
Who it’s for: Everyone running Facebook ads will need to use Facebook Ads Manager to some degree. How much depends on which other Facebook ad tools you use in addition.
Pricing
Free; only pay for the cost of your ads.
2. Hootsuite Social Advertising
Speaking of all-in-one Facebook ad tools, Hootsuite Social Advertising has everything you need to create, manage, optimize, and measure your Facebook, Instagram, LinkedIn, and X ads along with all your organic social media content in one place.
View paid and organic content together in Planner, and manage ad campaigns without needing to leave Hootsuite. You can even create new campaigns and tweak existing budgets and targeting for all campaigns.
Social media managers and execs alike appreciate the ability to measure accurate social media ROI across paid and organic campaigns for all your profiles with Hootsuite Analytics. Set up automated reports and never have to dig through multiple platforms’ analytics to cobble together a unified report again.
Along with built-in industry-leading social listening and AI content creation tools, Hootsuite helps you efficiently plan, create, and manage everything you do on social media… and make it easy to report to your boss, too.
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Best features:
* Manage and measure all your paid and organic social media content in one easy-to-use dashboard.
* Create advanced and lookalike audiences.
* Automate your ad workflow by automatically turn organic posts into ads with auto-boosting based on your criteria.
* Built-in audience engagement, social listening, collaboration, analytics, and AI tools.
Who it’s for: Anyone who wants to simplify and speed up their social media management, as well as measure the full impact of paid and organic efforts—together.
Pricing
Advertising tools are included with all Hootsuite plans, starting at $99/month.
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Facebook ads reporting tools
Besides using Hootsuite to track your paid and organic social media campaign performance together with beautiful, automatic reports, there are a few other Facebook ads reporting tools to check out.
3. TapClicks
If you track analytics and data from multiple sources, such as Facebook ad performance, website analytics, and sales data, TapClicks can help you streamline reporting inside one tool. Track KPIs you care most about in custom dashboards and easily export reports with custom branding and templates.
Source: TapClicks
Best features:
* Connect multiple data sources to measure cross-channel analytics in one platform.
* Not limited to Facebook ad analytics; add search, web, radio, TV, and other data sources.
Who it’s for: Brands who want full-scale tracking across all touchpoints.
Pricing
Starting from $99 per month for limited features and channels, or $649 per month for advanced analytics.
4. Funnel
Funnel is another great Facebook ads reporting tool for multiple platforms. By connecting and viewing analytics from all your sources together, Funnel makes it easy to see trends in your data and how your campaigns are driving performance across channels.
Source: Funnel
Best features:
* Their AI matches up field names that may vary between platforms, ensuring all clicks and costs are recorded accurately, no matter what they’re called on each platform.
* Endless ways to model, export, and update reports by currency, metric, location, and more without damaging the original data.
Who it’s for: Organizations wanting insightful, cross-platform analytics with flexible reporting options.
Pricing
There is a free Starter plan, though the more capable Business plan starts at $750 per month.
Facebook ads AI tools
5. OwlyWriter AI
When it comes to repurposing your top social content into effective ads, OwlyWriter AI—included in Hootsuite—saves tons of time. Write Facebook ads (and organic posts!) from scratch, or based on an existing post or external link, like a blog post or product page. After OwlyWriter drafts it, you can edit or schedule the post with only a few clicks.
Besides writing copy, OwlyWriter is also a great ad copy brainstorming and trend discovery tool and place to see your top performing posts for inspiration.
OwlyWriter goes beyond other generative AI apps like ChatGPT because it includes years of our first-hand expertise as the world’s #1 social media management tool to generate social content that actually achieves your goals.
“OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I’ve seen better numbers since my team has been using OwlyWriter AI. I love it and I don’t know how I lived so long without it.”
* Joel Acosta, Digital Media Manager, Concert Golf Partners
Best features:
* Instant Facebook ad copy and social media content that aligns with your brand.
* Generate ad copy based on a link, such as a product page.
* Brainstorm ad ideas and generate options in minutes, to use as-is or serve as inspiration.
* Discover your top performing posts and repurpose them into new posts or ads.
* Schedule OwlyWriter AI content in a few clicks inside Hootsuite.
Who it’s for: Social media managers who enjoy saving time and having access to all the social media tools they need to grow in one easy-to-use dashboard.
Pricing
OwlyWriter AI is included in all Hootsuite plans.
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