18 AI-Powered Content Creation Tools to Simplify Your Workflow
Throughout this article, we’re going to cover 10+ AI-powered content creation tools that can help you do various tasks; plus, we spoke to three social media experts on how they incorporate AI into their daily repertoire, so you can too!
Let’s get started.
Bonus: Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. We’ve included specific prompts for over 25 industries and professions!
What are AI content creation tools?
AI content creation tools produce text-based or visual content using artificial intelligence (AI) technology based on written prompts.
Common examples of AI content creation tools include ChatGPT, Midjourney, Jasper, and, of course, our very own OwlyWriter AI for writing knockout social media post captions in seconds. (More on that later.)
5 benefits to using AI content creation tools
Why bother incorporating AI content creation tools into your work as a social media marketer? Here are five major benefits that AI-powered tools can offer.
1. Save time
AI can take over smaller, more menial tasks, helping your team to save time and focus on the bigger picture. Some of these tasks may include:
* Proofreading
* Batch content creation
* Research (like analyzing vast amounts of data)
* Communication
* Captioning and other accessibility needs
* Basic graphic design help
Chelse Hensley, social media strategist at graphic design software Visme (a tool with its own AI-powered features), shares, “I use AI to help me batch tweets from my company’s blog articles. For a volume-based platform like X/Twitter or Threads, it’s extremely helpful to repurpose already-written (and approved by our team!) content into short-form tweets and threads.”
In the next section, we’ll discuss some AI tool options. Consider how each one can help your team save time on content creation and marketing.
2. Generate ideas
Maybe you’re an idea generation machine, and you have no need for this. But even the best brainstormers can hit a creative block, and relying on AI to generate ideas can make sure your team doesn’t slow down at all.
You’ll still have a human touch to the full creation of these ideas, but having some artificial intelligence help to come up with ideas can be a great way to come up with ideas you may not have considered before.
3. Optimize for social SEO
Just like Google and other search engines, social media platforms often come with their own SEO rules to follow. And if you’re still learning how to properly optimize your content, AI tools can help.
This way, you can utilize the right keywords, hashtags, captions, and anything else needed to ensure your content ranks well in the news feed.
4. Scale smaller teams
Smaller teams have a lot on their plates, and AI can help them manage more in less time.
When asked how AI helps her do more as a team of one, Hensley says, “THIS is the right question. As so many social media managers are a one-person band, having AI to help us draft and repurpose content is crucial.”
Social media managers have to create content en masse while also managing admin work and ideation. And sometimes, there simply aren’t enough hours in the day to do everything.
Hensley continues, “With the help of AI, I’m able to take tedious, time-consuming tasks and turn them into fast solutions.”
5. Boost productivity
Finally, AI can help boost productivity among teams of all sizes. By making tasks easier and helping teams stay more organized, productivity can improve, whether you’re running a team of one or a fully-fledged content marketing team.
Hensley offers another tip for boosting productivity with AI. She shares: “Formatting is another great way for a SMM to leverage AI. I can input my existing content or ideas, and ask AI to formulate it into a bulleted list, or even a cleanly formatted table, which on my own might take hours (especially if you’re Excel challenged like me).”
10 AI content creation tools that can make your life easier
We’ve got 10 AI content creation tools that can help make your job as a social media marketer easier, simplifying your workflow and saving your team valuable time. Let’s walk you through each one and how it can help.
1. OwlyWriter
Maybe I’m biased but Hootsuite’s very own OwlyWriter AI is the best AI content creation tool for social media. You enter a prompt, and OwlyWriter gives you winning content, saving you hours of work.
It uses text prompts, so how exactly is OwlyWriter different from ChatGPT or other AI copy tools?
OwlyWriter is built on ChatGPT’s pioneering language model but it also includes all of our winning content formulas that took over 14 years of research to develop. The best AI engine + Hootsuite’s battle-won experience? Uh, yeah, that’s OwlyWriter AI.
OwlyWriter can:
* Write a new social media caption in a specific tone of voice
* Write a post based on a link (i.e., a blog post or a product page)
* Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)
* Identify and repurpose your top-performing posts
* Create relevant captions for upcoming holidays
If you can prompt it, OwlyWriter can write it.
To try out OwlyWriter right now, sign in to your Hootsuite account and go to the Inspiration section of the dashboard. Then, pick the type of content you want to make:
Not sure? Try out Get inspired. Type in the general topic you’re looking for content about and click Get ideas.
OwlyWriter will then generate a list of post ideas:
Click on the one you like best to move to the next step—captions and hashtags.
Pick the caption you like and click Create post. It’ll open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines, or send it for approval (on Team plans)—and, finally, schedule your post to go live later.
Try Hootsuite free for 30-days
And that’s it!
OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full—and sit back to watch your engagement grow.
Craft perfect posts in seconds
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