Social media for education: Q3 2024 research and benchmarks

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content?



Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience.



That’s where social media benchmarks come into play. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up.



Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective.



Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights.











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