What to post on LinkedIn when you’re fresh out of ideas
But LinkedIn’s value goes beyond networking.
LinkedIn has become a powerful publishing platform in the last few years. Unlike most social networks, it allows long-form content, including articles, documents, and newsletters.
That flexibility has fueled the rise of LinkedIn influencers and creators working hard to attract followers rather than just one-to-one connections.
Whether you’re using LinkedIn for business or building your own brand as a content creator and authoritative voice, posting consistently—and strategically—is crucial.
So, if you’re stuck on what content to post on LinkedIn, we’ve got you covered with 22 LinkedIn post ideas and examples to spark some inspiration.
Plus, we tapped Hootsuite’s social team and spoke with a few LinkedIn experts to learn how to build an engaging LinkedIn content strategy in no time.
Key Takeaways
* Celebrate your team. Shine a spotlight on your colleagues’ achievements and milestones. It boosts morale, shows your company’s culture, and can turn your team into brand advocates!
* Show empathy. Open up about the ups and downs of your work life. It’s okay to vent a little—just keep it real and relatable to build connections and show you understand your peers’ struggles.
* Mix in some fun. Lighten the mood with posts about your hobbies or fun interests. Your followers will appreciate a break from all the serious content and remember the good vibes you shared.
What to post on LinkedIn: 22 engaging ideas
1. Share industry news
If you come across a news story that impacts your audience, posting it can help position you as a trusted source of information.
Add some value by including a short caption summarising the news and providing your unique commentary or context.
To encourage more engagement, ask readers to share their thoughts on the news in the comments.
Source: Open Table
2. Empathize with your peers
While it only makes sense to be positive in most of your posts, LinkedIn is about work, and—let’s be honest—work can sometimes be super frustrating!
Sharing personal stories and content that acknowledges the pain points of your role or industry can help position you as someone who gets it and empathizes with your audience.
It’s the social media equivalent of a healthy venting sesh with your work bestie about the things that drive you crazy about the job you love.
Source: James Mulvey
3. Have some fun
LinkedIn doesn’t have to be all business all the time.
Consider adding some fun posts about hobbies or interests, as well as lighthearted content that might make your followers smile.
Your audience won’t always remember what you wrote, but they will remember how you made them feel.
Source: Liz Fosslien
4. Shine a light on your employees
LinkedIn gives you a chance to show off what makes your business or organization shine, namely, the people who make up your team.
Posting employee accomplishments, promotions, or profiles boosts their status and morale. It’s a powerful way to turn your employees into brand advocates as they share the post with their network.
It can also send a clear message to prospective employees that you value your team and celebrate their contributions.
Source: Duolingo
5. Share a book that you loved
Have you recently read a book that sparked new ideas? Or one that just didn’t deliver?
Share a quick review on LinkedIn and post a photo of the cover.
It doesn’t have to be a long review—this isn’t a high school book report. But sharing even a single takeaway can bring value to your followers or connections.
Drive engagement by asking your audience if they’ve read it or encourage them to use the comments to recommend their own recent reads.
Source: Steve Johnson
6. Share some good news
Did you win an award or a big contract? Have you landed new funding or hit a big milestone?
LinkedIn is a great place to share good news and pat yourself on the back.
Pro tip: Make a point of mentioning the people who helped you get there: they’ll probably repost it and add to your engagement stats.
Source: Clio
7. Bust a myth
One of the best ways to establish yourself as an innovator on LinkedIn is to challenge the status quo.
Does a common misperception of your role constantly irk you? Tired of “common” sense that isn’t? Want to challenge a long-held myth about your industry?
Sharing content where you disagree with prevailing perceptions can make for a compelling post—and spark plenty of comments for and against your stance.
Source: Jess Ramos on LinkedIn
8. Put a face to your work
If your organization greatly impacts people’s lives, try putting their faces front and center in your LinkedIn posts.
Sure, numbers and graphs make sense when you’re sharing quarterly results, but when the result of your hard work is a real human success story, names and faces are more effective at telling the tale.
Source: DaVita Kidney Care on LinkedIn
9. Post events you’re going to
If your business relies on industry conferences to build business, LinkedIn is the perfect place to announce that you’ll be attending.
Let leads know which panels you’re on, what presentations you’re making, and where they can find you.
To encourage interaction, ask other attendees what they’re looking forward to the most.
Pro tip: During the countdown to the event, you can publish a short series of posts to generate excitement.
Source: Trulioo
10. Share resources
Try sharing resources your audience might find handy.
Guides, templates, or checklists can all bring value to your profile or company page, and have a good chance of being shared.
If you don’t have time to create resources from scratch, Slack your work colleagues and ask them to send you their top industry resources and thought leaders so you can compile and share them in a post.
Even a collection of your top bookmarks can help your audience!
Source: Jason Murray
11. Ask a question
For a different post type, use LinkedIn’s poll feature to ask your audience questions or gauge preferences.
It could be a fun love/hate choice between different ways of working or preferences (“Oxford comma: Yes or No?”) or a serious question about a hot-button topic.
Remember the “social” part of social media: Starting conversations by asking thoughtful questions can prompt a lot of interactions.
Plus, you can use the poll results as the starting point for a future post!
Erica Stoltenberg, Director of Corporate Communication, for Cvent, an event management platform with nearly 400,000 followers on LinkedIn, says one of their most powerful posts was asking their audience about their biggest challenges in their role.
“The post ignited a lively discussion,” said Stoltenberg. “And it gave us valuable insights into our audience’s needs and preferences—which in turn inspired a whole new library of social content.”
Source: The Female Lead on LinkedIn
12. Highlight a customer or supplier
Give a shout-out to your clients, customers, or suppliers. The recognition can make them feel appreciated—and motivated to share your post.
It also shows potential customers or partners that you value these relationships.
It doesn’t have to take a lot of time or need a fancy video, either. They’ll usually be happy to share a photo of themselves and answer a few questions by email.
Source: Slice
13. Toot your own horn
If your organization is involved in the community, supports charities, or backs other outside initiatives, it’s worth a post. Do you encourage your employees to volunteer? Share their stories.
It’s a smart way to build your profile and generate some goodwill. It can also showcase a positive aspect of your corporate culture to prospective employees.
Even better, it helps the organizations you support gain valuable exposure. So be sure to link to them!
Source: Porter Airlines on LinkedIn
14. Share helpful tips or tricks
LinkedIn is already chock-full of vague and generic career advice, so surprise your followers with practical tips, hacks, and offer actionable insights they can’t get anywhere else.
Has there been a change in the platforms your industry relies on that people may have missed? Any expert tips that can save them time?
Leading people to that “ah-ha” moment can help you stand out.
Source: Jan Tegze on LinkedIn
15. Celebrate every day
Nearly every day on the calendar seems to be set aside to celebrate something, somewhere (“National Whiskey Sour Day” is August 25th, BTW).
Pro tip: The Hootsuite Planner lists tons of commemorative days.
Start your free 30-day today
When you find a special day that might resonate with your followers, OwlyWriter AI can whip up a LinkedIn post for you with just one click.
Cheers to that!!
Source: Honda
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