Facebook Messenger is a powerful communications tool that allows you to connect with existing and potential customers through one-on-one conversations that make social media as personal as it can be.
With automations and intelligent chatbots, you can use Facebook Messenger for business to communicate personally at scale, giving customers the individual attention they need without burning out your team.
Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
What is Facebook Messenger?
Facebook Messenger is Facebook’s dedicated messaging app and platform. Nearly a billion people (and 188 million in the United States alone) use Messenger monthly. It’s the most popular messenger app other than WhatsApp (also owned by parent company Meta).
While it’s best known as a text messaging service, the Facebook Messenger app also supports voice and video calls. Users can personalize their experience with a selection of chat themes, stickers and custom reactions featuring avatars.
Messenger is also a popular customer service channel. Customers expect to be able to reach brands on the platforms they already use. Since Facebook is the world’s most popular social network, it makes sense for brands to be accessible on its dedicated messaging service.
Reduce response time (and your workload)
http://dlvr.it/SvLP39
No comments