Experiment: How Many Hashtags to Use on Reels?

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work.


Reels continue to be one of Instagram’s top-performing formats… but there’s no harm in getting a little hashtag help to reach even further, right?


The question, though, is how many tags are actually helpful? While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more.


As we’ve discovered through rigorous abuse of my Instagram account, three to five hashtags is the sweet spot for Instagram posts. Will the same be true for Reels?


As always, there’s only one way to find out: submitting my Instagram followers to a barrage of hashtag-based tests. But in my defence, that barrage of hashtag-based tests will probably involve videos of pancakes. So.









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