The Science Behind Good Social Media Hooks + 18 Examples

Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond.



(See what we did there? We used a hook.)



When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users, capturing attention is more than half the battle. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI).











Craft perfect posts in seconds


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