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The Complete List of Social Media Holidays [2024 Edition]

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd.



Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some are strictly social media holidays, while many are holidays off social media, too.



But not every social media holiday is worth celebrating. Keep reading to find the holidays that fit your niche to connect with people around shared values and interests rather than gimmicks.








Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.






2024 social media holiday calendar





Scroll below to see the list of social media holidays in 2024 — or bookmark this calendar!







You can add this calendar to your Google Calendar by clicking the + icon in the bottom right:





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2024 social media holidays





January social media holidays





Financial Wellness Month



January 1: New Year’s Day



January 4: National Trivia Day #NationalTriviaDay



January 15: National Hat Day #NationalHatDay



January 15: National Bagel Day #NationalBagelDay



January 15: Blue Monday (Third Monday of January)



January 17: Ditch Your Resolution Day #DitchYourResolutionDay



January 22: Community Manager Appreciation Day #CMAD (Fourth Monday of January)



January 25: Opposite Day #OppositeDay













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February social media holidays





Black History Month (US)



February 2: Groundhog Day



February 6: Safer Internet Day



February 11: International Day of Women and Girls in Science #WomenInScience



February 12: National Pizza Day #NationalPizzaDay



February 13: Galentine’s Day



February 14: Valentine’s Day



February 17: #RandomActsOfKindnessDay



February 19: Family Day (Canada, except Quebec)



February 23: National Skip the Straw Day (Fourth Friday in February)



March social media holidays





Women’s History Month



Endometriosis Awareness Month



March 1: National Day of Unplugging #DayOfUnplugging (First Friday of March)



March 1: Zero Discrimination Day



March 3: World Wildlife Day #WorldWildlifeDay



March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR]



March 10: Mother’s Day (UK + Ireland)



March 14: Pi Day #PiDay



March 15: Global Recycling Day



March 15: World Sleep Day



March 20: International Day of Happiness #InternationalDayofHappiness



March 22: World Water Day #WorldWaterDay #Water2me



March 29: National Mom and Pop Business Owners Day



March 31: Easter Sunday



March 31: International Transgender Day of Visibility #TransDayofVisibility #TDOV



April social media holidays





Move More Month



National Poetry Month



Celebrate Diversity Month



April 1: April Fool’s Day



April 5: Walk to Work Day



April 6: National Carbonara Day



April 7: National Beer Day (US)



April 7: World Health Day



April 10: Siblings’ Day #NationalSiblingsDay



April 15: Tax Day (US)



April 20: 420



April 22: Earth Day



April 23: World Book Day #WorldBookDay



April 28: National Superhero Day



April 29: International Dance Day #InternationalDanceDay



May social media holidays





Asian Heritage Month



Skin Cancer Awareness Month



National Teen Self Esteem Month (US)



National Clean Air Month (US)



Mental Health Awareness Month



May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou



May 6-10: Teacher Appreciation Week



May 12: Mother’s Day (US + Canada)



May 12: International Nurses Day



May 17: International Day Against Homophobia, Transphobia, and Biphobia



May 18: International Museum Day



June social media holidays





LGBTQ Pride Month



Men’s Health Month (US)



June 3: World Bicycle Day



June 4: National Cheese Day (US)



June 5: Global Running Day



June 6: Higher Education Day #HigherEducationDay



June 7: National Donut Day (US) #NationalDonutDay



June 8: Best Friends Day #BestFriendsDay



June 8: World Oceans Day #WorldOceansDay



June 9: International Children’s Day



June 16: Father’s Day (US, UK + Canada)



June 19: Juneteenth (US)



June 21: World Music Day



June 21: National Selfie Day #NationalSelfieDay



June 30: Social Media Day #SMDay, #SocialMediaDay



July social media holidays





July 1: Canada Day



July 3: International Plastic Bag Free Day



July 4: Independence Day (US)



July 6: International Kissing Day



July 7: World Chocolate Day #WorldChocolateDay



July 13: Social Media Giving Day



July 15: National Clean Beauty Day (US)



July 17: World Emoji Day #WorldEmojiDay



July 18: World Listening Day



July 21: National Ice Cream Day (Third Sunday in July)



July 30: International Friendship Day



August social media holidays





Black Business Month



August 8: International Cat Day #InternationalCatDay



August 8: National CBD Day



August 12: International Youth Day #YouthDay



August 14: National Financial Awareness Day



August 19: World Photo Day #WorldPhotoDay



August 26: National Dog Day (US) #NationalDogDay



September social media holidays





World Alzheimer’s Month



September 1: Father’s Day (Australia)



September 12: National Video Games Day #NationalVideoGamesDay



September 15 – October 15: National Hispanic Heritage Month (US)



September 18: International Equal Pay Day



September 21: World Alzheimer’s Day



September 30: International Podcast Day #InternationalPodcastDay



October social media holidays





Black History Month (UK)



Domestic Violence Awareness Month



Global Diversity Awareness Month



National Bullying Prevention Awareness Month



National Cyber Security Awareness Month



October 1: International Coffee Day #InternationalCoffeeDay



October 5: International Teachers Day #WorldTeachersDay



October 10: World Mental Health Day #WorldMentalHeathDay



October 11: National Coming Out Day



October 14: Thanksgiving (Canada)



October 14: Indigenous Peoples’ Day



Oct 16: World Food Day



October 29: National Cat Day (US)



October 31: Halloween



November social media holidays





Movember: No-Shave November



November 8: STEM Day #STEMDay



November 13: Social Media Kindness Day



November 13: World Kindness Day #WKD



November 20: Transgender Day of Rememberance



November 28: Thanksgiving (US)



Black Friday: Friday following Thanksgiving Day (US)



Small Business Saturday: Saturday following Thanksgiving Day (US)



Cyber Monday: Monday following Thanksgiving Day (US)



Giving Tuesday: Tuesday following Thanksgiving Day (US)



December social media holidays





AIDS Awareness Month



December 3: International Day of Persons with Disabilities



December 4: National Cookie Day



December 24: Christmas Eve



December 25: Christmas Day



December 26: Boxing Day (Canada)



December 31: New Year’s Eve



8 examples of great social media holiday posts





Fenty Beauty: Black History Month





Fenty Beauty inaugurated this year’s Black History Month with a little history lesson of its own, courtesy of its founder, Rihanna.



Way back in 2011, a Twitter user offensively asked why Rihanna’s hair looked “so nappy,” in the music video for her song “Man Down.” In response, the music and business mogul clapped back: “Cuz I’m black bitch!!!!” Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: “Cuz I’m black.”

View this post on Instagram

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)



The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience. We give it a Clapback-lipstick-wearing chef’s kiss.



Knix: International Women’s Day





Knix CEO Joanna Griffiths delivered a supportive message on International Women’s Day… in the midst of delivering twin girls. It really doesn’t get more on-brand than that.

View this post on Instagram

A post shared by Knix (@knix)



Heartfelt and urgent, the post demonstrates the intimate apparel founder’s priorities, which includes rejecting investors who frown upon fundraising while pregnant.



Food for Soul: Carbonara Day





While we’d all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others.



Founded by Italian chef Massimo Bottura and Lara Gilmore, the non-profit organization used its food-salvaging ingenuity with a banana-peel carbonara recipe.

View this post on Instagram

A post shared by Food for Soul (@foodforsoul_it)



Putting the “care” in #CAREbonara day, followers were encouraged to donate and share with others.



Time’s Up: International Transgender Day of Visibility





As a charity that advocates for victims of sexual harassment, this post from Time’s Up is a meaningful expression of solidarity with the transgender community.

View this post on Instagram

A post shared by TIME'S UP (@timesupnow)



The simple gesture received more than six times the engagement than the post that followed.



National Women’s Law Center: Equal Pay Day





In this TikTok video, the folks behind the National Women’s Law Center break down the significance of Equal Pay Day with cold, hard facts. The explainer drew in more than 47 times more views than the account’s previous post.


@nationalwomenslawcenter

now that you really get it, are you ready to fight back? check out nwlc.org/wagegap to learn more about #equalpaynow #wagegap #equalpay #feminism ♬ Many Colors – Bryan Rheude




Thrive Market: Teacher Appreciation Week





Thrive Market showed its appreciation to teachers with a giveaway.

View this post on Instagram

A post shared by Thrive Market (@thrivemarket)



The contest also served as a reminder that the wholesale online grocery store offers free membership to teachers all year round.



WWF #WorldWithoutNature: World Wildlife Day





Inspired by One Minute Briefs, World Wildlife Fund challenged brands to participate in World Wild Life day by removing nature from their logos. The goal behind the campaign was to create a stark portrait of a world without nature.




Today nature has disappeared from the logos of the world’s biggest brands Here’s why: A #WorldWithoutNature is a world that is incomplete pic.twitter.com/cd8lSfLcAJ— WWF (@WWF) March 3, 2021




As planned, #WorldWithoutNature generated a great deal of social awareness and conversation, including an astute observation from climate activist Greta Thunberg:




We're today discussing a #WorldWithoutNature as if it meant that "our children won't be able to see pandas in the future" or that "we won't be able to eat certain types of food".
A world without nature is no world. Stop separating "humans" and "nature". Humans are part of nature.— Greta Thunberg (@GretaThunberg) March 3, 2021




B Corp: National Beer Day





B Corp tapped National Beer Day to highlight its community of certified brewers. These posts benefited from strength in numbers, as they were able to signal-boost by tagging relevant accounts.

View this post on Instagram

A post shared by B Corp U.S. & Canada (@bcorpuscan)



By touting breweries by region, B Corp’s National Beer Day celebrations shared the tour-de-force scope of its community.



Schedule your posts and never miss a social media holiday





With Hootsuite, you can plan ahead and schedule all your posts in advance. Use Hootsuite Composer and planner to make sure you never miss a social media holiday that aligns with your audience’s interests and values.



Hootsuite Composer lets you schedule:




* Instagram posts, Stories, and Reels


* Facebook posts and Facebook Group posts


* Tweets 


* TikToks


* LinkedIn posts


* Pinterest Pins and boards


* YouTube videos








Try for free for 30 days




It also comes with a set of powerful tools that will make your content creation process a breeze from start to finish:




* Personalized best time to post recommendations based on your audience analytics


* A Canva integration that gives you immediate access to post templates and advanced editing tools


* A hashtag generator that comes up with hashtags based on your caption and the images included in your posts







Once your posts are scheduled, you can review and edit them from a single calendar view that gives you a bird’s eye view of your content plan across social channels.





Schedule your posts in advance and never miss a social media holiday with Hootsuite. Publish and schedule posts, find relevant conversions, engage the audience, measure results, and more — all from one easy-to-use dashboard. Try it free today.


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The post The Complete List of Social Media Holidays [2024 Edition] appeared first on Social Media Marketing & Management Dashboard.


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